Sly Rat Theatre have established a popular annual shakespeare festival on the river. They needed a fresh identity that would work well with their original Sly Rat logo. It needed to be versatile enough to appear along side a collection of logos on different posters, to appear at large sizes on banners by the river, and to be printed on clothing and merchandise. My aim was to encapsulate the magic and excitement of the outdoor performances with a simple yet attractive icon. I wanted it to draw in the viewer with the colour and detail of a painting, while still being clean and adaptable like all good logos should.