Identity design for Sly Rat Theatre.
Sly Rat is dedicated to the pursuit of new Australian work that speaks directly to the fears and concerns of the theatre-going public. By grappling with pressing arguments, frightening truths and the anxious things that keep you up at night, the company wants to provoke dialogue and discussion in a volatile way.
Their mission statement is to produce provocative, immediate and thrilling theatre in ways that are yet to be explored. There is also a healthy dose of the ‘beg, borrow and steal’ ethos.
To by sly, the rat had to appear very subtly and simply in the logo. The rat's head becomes a unique icon that sneakily appears on Sly Rat collateral.