For a graphic designer, one of the hardest things to design is your own branding! (And like a builder's own house it's often left till last) Taking a step back to define yourself and what you do isn't easy.
A graphic designer's branding has to be both a representation of what they do and an advertisement of what they can do for their clients.
I wanted to create myself a logo that was sophisticated, conceptually clever, and flexible. (The usual criteria for any logo that I design)
My solution is a typographic logo set in the beautiful Brandon Grotesque font, with an alteration on the A. The A depicts the tip of a pencil - or when turned sideways - an eye looking outwards. I wanted to express the idea of visual communication (what I believe to be the essence of graphic design) The A could also be used as an icon on it's own.
The logo relies heavily on shape rather than colour, allowing it to be set on any background and adjusted to the colour that fits.